Facebook Ads and Google Ads are two popular online advertising platforms. With Google Ads, you can place ads on the Google search engine and partner websites. Facebook Ads help you promote your business on the social networks Facebook and Instagram, allowing you to reach your target audience through advanced segmentation. Both platforms offer analytics tools for optimizing campaign performance and can significantly contribute to increasing your business's visibility and sales.

Analytics and reporting are the essential processes of collecting, interpreting, and presenting data to gain valuable insights. By using analytics tools, you can examine and understand trends, behavior, and data performance. Reporting, on the other hand, involves clearly presenting this information, providing a concise and easy-to-understand overview of data evolution and impact. Together, analytics and reporting offer the tools needed for informed decision-making and the continuous improvement of strategies and outcomes within a business.

Digital strategy and planning form the foundation of an effective online approach. By developing a digital strategy, we establish clear objectives and identify the appropriate channels to achieve them. Planning involves detailing specific steps and the resources needed to implement the strategy. This strategic approach in the digital environment ensures coherence, relevance, and effectiveness in online activities, contributing to strengthening the digital presence and achieving success in an ever-evolving landscape.